| МЕНЮ
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| Начало
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| Архив
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| За реклама
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| Медиен профил
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| За контакти
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| Абонамент
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2008-06-30 - Родът Панчелиеви в нета
http://old.argentabg.com/?op=interview&intv_id=130&lan=en
Preslav Panchaliev, Editor-in-chief, Ocean Dreams magazine
Blitz
Which word describes you?
Don Quixote.
What is your life philosophy?
Do good, reap good.
Would you live abroad?
Yes.
How long have you been in this business ?
From 1994 – from 14 years old.
If you have to advertise yourself and you can only choose one type of medium, which one would you choose?
Print - it’s first in the world – I love traditions.
What does advertising mean?
To sell something to the audience no mather with what resources.
Is Bulgarian education in the field of advertising of a good quality?
Yes and no.There are self-proclaimed teachers who think that they are unique in education.
Would you work pro bono for a noble cause?
Yes always.
Do you trust the data supplied by research agencies?
Yes, when I know that nobody has paid to be in top 10.
What inspires you?
Faith.
Have you ever been bribed?
No.
Have you ever bribed?
Yes, corrupt police officers.
Does Advertising have a future, concerning the claims of PR specialists about its twilight?
Yes, I don’t trust PRs.
What is the difference between Advertising and PR?
For me PR is made up and artificialy integrated profession, advertising is above all.
Where do you find business information?
From the internet, I don’t trust manipulated Bulgarian print and TV media.
What is your favorite drink?
Pear juice.
Favorite advertisement/commercial?
All Coca Cola advertisements.
Is there any unfair competition in Bulgarian advertising business?
Yes, every company uses unfair methods.
Is there a need for legislation defining the rate of discount media give to direct advertisers and agencies in Bulgaria?
No.
What would you like to say to you colleagues?
To listen to me and not to load me with their job.
2007-08-21 -
2007-08-21 - Вальо
2007-08-21 - Кръщене
2007-08-21 - Рокси
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